Signo Hospitality: Sascha Dalig is the New Director Commercial

Essen, March 2025. Signo Hospitality is strengthening its management team with Sascha Dalig, who is joining as the new Director Commercial. In this role, the 45-year-old will be responsible for the commercial area, which includes sales, revenue management, marketing, and communications. With his many years of expertise and diverse know-how, he will support the growth of Signo Hospitality and the company’s ambitious expansion plans.

Signs of growth: at least seven new hotels

Sascha Konter, Managing Director of Signo Hospitality, comments on the new appointment: “Sascha’s extensive experience and strategic thinking will help us achieve our ambitious growth targets and further strengthen our position in the European hotel market.” Signo Hospitality plans to open at least seven new business, lifestyle, first-class, design, and limited-service hotels in the coming years, relying on strong franchise partnerships with renowned brands such as Hilton, KONCEPT HOTELS, Marriott, and Wyndham.

From Accor to Wyndham: Hotel expert with 25 years of experience

Sascha Dalig has more than 25 years of experience in the hotel industry and has held both operational and strategic management roles in a wide variety of individual and branded hotels during his career. Most recently, he was Managing Director & Chief Business Development Officer at HotelPartner Revenue Management, where he was responsible for the company’s internal and external development, sales, and knowledge management, among other things. Prior to that, as Regional Director Central Europe at Wyndham Hotels & Resorts, he oversaw a portfolio of 160 hotels in the DACH region, Poland, the Czech Republic, Hungary, the Netherlands, and Belgium. His experience extends to other management positions at Accor, fidelis hospitality, and Hospitality Robotise AG, with a particular focus on revenue management, employer branding, strategic brand management, and sustainable development.

Strategy, digitalization, sustainability: Focus on future topics

Dalig is not only an experienced hotelier, but also a qualified instructor, trainer, business economist, and sustainability manager. His expertise extends to hotel operations, strategic management, and partner and franchise management. With his keen sense for market changes, digitalization, and innovative sales concepts, Dalig is a recognized expert in the industry. As a keynote speaker and moderator at trade events, he has also focused intensively on the topics of technology, employee development, and Corporate Social Responsibility (CSR).

More information about Signo Hospitality.

_______________________________________________________________________

Image material: The press release and image material are available at https://max-pr.eu/archives/30528.

Address: Signo Hospitality GmbH, Huttropstraße 60, D-45138 Essen, Telephone: +49 175 3699771, E-mail: s.konter@signohc.com, Internet: signohc.com

Press contact: max.PR, Sabine Dächert, Leutstettener Straße 6, D-82319 Starnberg, Telephone: +49 179-7696650, E-mail: daechert@max-pr.eu, Internet: max-pr.eu